The Internet has provided us marketers with an amazing opportunity. It's leveled the playing field - regardless of your background, you can now pursue a profitable business in your area of interest.
But selling online brings its own set of challenges. One of the most difficult being able to establish a one-on-one, personal customer relationship.
If you're enthusiastic, write enthusiastically! If you're thoughtful, let your words convey this, too.
A great example of someone who does this extremely well is Bob Gatchel, Mr. Internet Cheapskate himself. On his website (http://www.internetcheapskate.com) and through his emails, you soon come to feel like you know him personally, that he's your best friend.
How does he do it' By adding emotion, writing in facial expressions and by carefully using capital letters for effect. The end result is the representation of a VERY ENTHUSASTIC person.
Which, having seen him at a seminar, he truly is in real life. In his writing, Bob really lets his personality shine through.
Be A Doer Not A Talker! Have you ever thought about how easy it is to talk yourself out of an action or talk around an issue and yet do nothing about it'
Do you know .....
You can do the same. By writing like you speak (or 'writing in your own voice.')
In school, they try to teach ou 'writing for business.' The pressure was to be 'textbook perfect.' Nothing is further than the truth. Actually the opposite holds true.
You are attempting to make a connection - one living, breathing human being to another.
Make Your Website Talk With Just One Click! What's the most important thing you can offer your customers' If you said "support" give yourself an A+. Incorporating live customer service into your website is one of .....
[Before going on, I wish to sincerely apologize to Mrs. Williams, my tenth grade English teacher, for what I'm about to recommend...]
When you talk, you break most of the rules. Real people start a sentence with 'and.' You use slang. You combine words - do not becomes don't; you have becomes you've.
Listen To A Talking Cockatiel A wise old man had once told me - listen to a talking cockatiel and you will feel as happy as with .....
One warning: Just beware of how you use the variations of your-you're; their-they're-there; and when to use it's or its. If you're not sure how to use them, choose other words to make your point.
Feel free to lean heavily on the action verbs (jump, run..) and descriptive adjectives. Just don't go overboard...there's a fine line between genuine enthusiasm and hype.
Write in brief paragraphs, to keep your readers engaged, like in a conversation, and moving rapidly down the page.
